Headshots vs. Personal Branding Portraits: Which One Tells Your Story Best?
When I think back to the first time I had professional photos taken, I remember nervously adjusting my outfit, practicing my “approachable yet confident” smile in the mirror, and hoping the camera would capture the version of me I wanted the world to see.
Back then, I didn’t realize how much power a single image could hold — how one photo could open doors, spark trust, and tell the beginning of your story before you ever say a word.
Today, that’s truer than ever.
Whether you’re a business professional, entrepreneur, artist, or influencer, the way you show up visually shapes how people see your brand. And one of the biggest questions I hear all the time is:
“Should I get a headshot… or a personal branding session?”
Let’s break it down.
The Story a Headshot Tells
Headshots are the classic chapter one — simple, professional, and focused on you.
They’re the photo that says, “Hi, I take my work seriously.”
Think of them as your digital handshake — perfect for LinkedIn, company websites, or that “About Me” page where professionalism matters most. With clean lighting, a neutral background, and minimal distractions, headshots keep the attention exactly where it should be: your expression, your confidence, your presence.
When a Headshot is Your Best Choice:
Professional Networking: You’re building credibility and connection in corporate spaces.
Job Applications: You want to make a strong first impression with potential employers.
Consistency: You’re keeping a cohesive look across all platforms — from email signatures to team directories.
A great headshot says, “I’m ready to be seen.”
The Story a Personal Branding Portrait Tells
Now, imagine going beyond that one frame.
Instead of just showing what you look like — what if your photos showed who you are?
That’s where personal branding portraits come in.
They capture your energy, your story, your mission — the parts of you that make your business feel like you.
These sessions are more like a creative collaboration. You might change outfits, settings, and moods — maybe a coffee mug in hand, your workspace in the background, or that effortless laugh that lights up when you talk about your work.
When Personal Branding is the Right Fit:
Entrepreneurs & Creatives: You’re not just selling a product or service; you’re selling a story, a lifestyle, a transformation.
Content Creators: You need fresh visuals that connect with your audience and keep your brand cohesive online.
Storytelling & Connection: You want your audience to feel like they already know you — even before you meet.
A personal branding portrait says, “Here’s what I stand for — and here’s why you’ll love working with me.”
So, Which One Do You Need?
It all comes down to your goals and where you are in your journey.
If you’re updating your professional profiles or applying for a new position, a headshot gives you that crisp, confident edge.
If you’re growing a brand, building relationships online, or sharing your story with the world — personal branding portraits bring your vision to life.
Whichever direction you choose, remember: this isn’t just about a photo.
It’s about being seen the way you want to be remembered.
Because the right image doesn’t just represent you — it works for you.
Let's Get A Session Booked!
Booking a session is simple. Just click the link below and we’ll connect to figure out which session best fits your needs.
Once you’re booked, we’ll send you instructions on how to prepare and our what to wear guide so you’re sure to look your best.
Have questions? Feel free to email me to learn more.
